Marketing and Communications
DGiCo has formulated worldwide marketing communications strategies and campaigns and has been the recipient of several international advertising awards, as well as Certificates of Appreciation from governments and parastatal organisations.
Our key areas of marketing and communications include:
- Marketing policy, strategy and program formulation
- Advertising and promotion - destination and image creation; advertising/public relations agency contracting and direction
- Multi-media, collateral materials design and production
- International travel fairs - planning and organisation
- Marketing institution strengthening
- Market research and benchmarking
- Marketing information communications technology
Our ‘integrated’ marketing and communications approach has earned us an enviable reputation for delivering to our clients:
- innovative concepts
- fresh, creative solutions
- a holistic, non-compartmentalised, client-led approach
- a seamless integration with client's own management
- an approachable and flexible interface with clients
We ensure that marketing and communications activities are correctly positioned and that suitable response and other data analysis procedures are implemented to ensure cost effective marketing spend.
